Area Sales Manager - Foodservice - Melbourne CBD

Are you a foodie with a passion for forging relationships and driving sales growth in the food industry? Do you thrive on showcasing innovative products, building strong relationships with executive chefs and venue managers, and growing high-value customer accounts?

About Them:
A renowned and award-winning leader in the culinary industry, dedicated to pushing the boundaries of innovation and quality. Born on Australian shores, they service some of the country's most prestigious and high-profile hotels, restaurant groups and venues, supporting kitchens, chefs and caterers with an ever-evolving catalogue spanning delicate sweets and pastries, premium wagyu, innovative food products and full catering solutions.

About the Role:
In this pivotal Area Sales Manager role, you will take ownership of a high-profile Melbourne CBD territory currently delivering exceptional growth, covering a small and prestigious terriory including the CBD, Brunswick and Preston.  
Reporting directly to the State Manager, you will join a high-performing team of 5 at an exciting point of growth, with responsibility for protecting and accelerating the territory's momentum while expanding the customer base and increasing share of wallet across existing accounts.

Your mission will be to build trusted relationships with executive chefs, venue managers, procurement teams and key decision-makers across hotels, restaurants, pubs, clubs, cafes and catering businesses. You will showcase new product innovations, conduct product demonstrations and cook-ups, identify new business opportunities and work closely with customers to develop solutions that deliver both culinary and commercial value.

This is a territory with significant momentum, so you'll be joining an established customer base with a strong platform to build from, bonus and reward from, while having the autonomy to identify and unlock the next phase of growth.

About You:
We are seeking either an accomplished Sales/Account Management Professional with a strong Foodservice sales professional, looking to optimise their success and network to win.
You will bring:

• Proven sales experience across foodservice, hospitality, FMCG or a related B2B environment.
• Strong relationship-building skills, with confidence engaging executive chefs, venue managers, procurement teams and senior decision-makers.
• A proven track record of territory growth, new business development and expanding existing customer accounts.
• Commercial acumen, with the ability to identify opportunities, negotiate and convert them into sustainable revenue.
• Confidence presenting and demonstrating products, including conducting product tastings, cook-ups and customer presentations.
• A genuine passion for food and the hospitality industry, with the energy and drive to be highly visible in the market.
• Strong territory management skills, with the autonomy and discipline to manage a high-performing VIC territory. 

Why Join?

• Award-winning quality products: Join a business with local manufacturing, distribution and a strong reputation across the Australian foodservice market.
• High-growth territory: Take ownership and reward of a high growth territory with an established customer base and significant opportunity to build further.
• Competitive Compensation: Enjoy a strong base salary, plus bonus and sales incentives above market average 
• Perks & Benefits: Receive a fully maintained vehicle, allowing you to efficiently manage the territory across Melbourne's CBD, Brunswick and Preston.  
• Career Growth: Join a high-performance culture where your contribution is visible and rewarded, with genuine exposure to senior stakeholders.
• Culture: Work alongside an experienced team with deep sales and culinary expertise and the support to succeed.

How to Apply:
If you're ready to take ownership of a high-performing territory and make your mark across Sydney's premium foodservice market, we want to hear from you!
Please apply NOW or email donna@bluefinresources.com.au to schedule a confidential conversation.
Please note only successful applicants will be contacted and notified.

Consultant

donna@bluefinresources.com.au

Reference number: BH-62995
Profession:SalesBusiness Development

SalesSales Development Representative / Business Development Representative

SalesTerritory Manager

Company: BlueFin
Date posted: 30th Sep, 2026