Digital Manager - Ecommerce & CRM

Overview

Reporting to the Head of Marketing, you will be responsible for driving customer acquisition and lifecycle growth across paid media, CRM, and the brand site. This role focuses on executing always-on digital activity that generates qualified demand for both eCommerce and retail, while ensuring performance is tracked, optimised, and aligned to business targets.

Responsibilities

• Own CRM & lifecycle marketing strategy, including customer segmentation, eDM planning, personalisation and key customer journeys across acquisition, retention and win-back, while managing agency partners where required.
• Lead paid media & acquisition activity, owning channel strategy, budget allocation and agency management, translating brand campaigns into performance activity and optimising campaigns against CPA and ROAS targets.
• Drive owned digital channels & content, overseeing social strategy and content planning to ensure activity is aligned with broader brand campaigns and supports paid media and customer engagement.
• Own the digital customer journey across the brand site, managing landing pages, campaign experiences and email/SMS lead generation, while partnering with internal teams on content, SEO, traffic growth and conversion.
• Own digital performance, reporting & optimisation, ensuring accurate tracking and attribution across channels, reporting against key targets and using insights to improve campaign effectiveness and the overall customer funnel.
• Support retailer digital execution, ensuring strong alignment between brand campaigns and activity across key retail partner channels where relevant.

Skills

• 4+ years' experience in Ecommerce and CRM with a strong understanding and exposure to Digital Marketing and Performance Marketing
• Experience in Consumer Appliances or similar highly regarded 
• Strong experience managing agencies (paid media)
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms (Shopify preferred) and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.
• Excellent project management and stakeholder engagement skills.
• A data-driven mindset combined with commercial acumen and creativity.

How To Apply

Please click the ''Apply'' button now and one of the team will get back to you.