Direct Marketing & CRM jobs in Melbourne VIC
14 jobs
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Posted 15d ago
Digital Marketing Experience Manager
Miller Leith
Keysborough VIC 3173•Full time
~$90k - $120k(Estimated)
KEY POINTS WE FOUND
- Own the business’s digital customer experience in Australia, leading strategy and execution.
- Lead CRM, brand websites, loyalty, and AI-powered tools.
- Manage and optimise brand websites and ensure compliance with privacy requirements.
Posted 23d ago
Group Loyalty & CRM Manager - Retail
Bluefin
Melbourne VIC 3004•Full time
~$160k - $210k(Estimated)
KEY POINTS WE FOUND
- Lead the CRM and loyalty strategy for a multi-brand retail portfolio.
- Manage a specialist team of three in CRM, loyalty, and marketing automation.
- Drive engagement, retention, and customer value through evolved loyalty programmes.
Posted 15d ago
CRM & Loyalty Manager
Wesfarmers Health
Docklands VIC 3005•Full time
~$100k - $130k(Estimated)
KEY POINTS WE FOUND
- Lead customer lifecycle strategy and personalisation initiatives.
- Manage CRM performance reporting and optimisation.
- Develop and lead a team focused on CRM and loyalty communications.
Posted 30d ago
Individual Giving Lead
Gembridge
Melbourne VIC 3004•Full time
~$80k - $100k(Estimated)
KEY POINTS WE FOUND
- Lead direct marketing and digital fundraising initiatives.
- Develop and implement integrated fundraising campaigns to drive revenue growth.
- Enhance donor engagement and retention strategies.
Posted 8d ago
Loyalty Lead - Kmart and Target
Kmart
Chadstone VIC 3148•Full time
~$120k - $150k(Estimated)
KEY POINTS WE FOUND
- Lead the development and execution of the annual Loyalty Trade Plan across multiple channels.
- Manage end-to-end campaign processes including audience segmentation and performance optimisation.
- Collaborate with cross-functional teams to enhance loyalty features and customer experiences.
Posted 25d ago
Salesforce Automation Specialist
Salt Recruitment
Melbourne VIC•Full time
~$90k - $120k(Estimated)
KEY POINTS WE FOUND
- Take ownership of Salesforce automation capability
- Design and build automated customer journeys
- Collaborate with Marketing, CRM, and Data teams
Posted 17d ago
Senior Associate, Lifecycle Marketing, ANZ
DoorDash Technologies Australia Pty Ltd
Melbourne VIC 3004•Full time
~$80k - $100k(Estimated)
KEY POINTS WE FOUND
- Own lifecycle and retention marketing for New Verticals portfolio.
- Build and execute data-driven lifecycle programs across multiple channels.
- Collaborate with cross-functional teams to deliver integrated marketing campaigns.
Posted 17d ago
CRO Manager
Michael Page
Cremorne VIC 3121•Full time
~$100k - $130k(Estimated)
KEY POINTS WE FOUND
- Lead the CRO and personalisation function across digital channels.
- Develop and validate hypotheses to improve customer journeys.
- Collaborate with stakeholders to embed a test-and-learn culture.
Posted 12d ago
Marketing Automation Specialist, B2B
Carsales
Melbourne VIC 3004•Full time
~$80k - $110k(Estimated)
KEY POINTS WE FOUND
- Drive B2B SaaS lifecycle journeys for Nexgate and Ignition.
- Collaborate with cross-functional teams to optimise customer experiences.
- Develop and execute personalised multi-channel communications.
+60d ago
Marketing Automation Specialist
Beyond Bank Australia
Melbourne VIC 3000•Full time
~$101k - $113k(Estimated)
KEY POINTS WE FOUND
- Join a member-owned mutual bank as a Marketing Automation Specialist.
- Design and optimise multi-channel member journeys using Microsoft Customer Insights.
- Collaborate with marketing and customer experience teams to enhance member engagement.
+60d ago
CRM and Loyalty Manager
Techtronic Industries
Mount Waverley VIC 3149•Full time
~$90k - $120k(Estimated)
KEY POINTS WE FOUND
- Lead the delivery of CRM initiatives and optimise customer journeys.
- Analyse customer engagement performance to improve campaign effectiveness.
- Collaborate with internal and external stakeholders to enhance customer experiences.
Posted 50d ago
CRM Specialist Melbourne, Australia
Easygo
Melbourne VIC 3004•Full time
~$80k - $100k(Estimated)
KEY POINTS WE FOUND
- Own execution across copywriting, translations, design assets, proofing, and continuous A/B testing.
- Plan and prioritise KICK’s email and push notification calendar to ensure timely communications.
- Monitor and report on email and push notification performance to identify trends and opportunities.
Posted 37d ago
Customer Data Enablement Lead
Mecca Brands Pty Ltd
Richmond VIC 3121•Full time
~$100k - $130k(Estimated)
KEY POINTS WE FOUND
- Lead the strategy and solution design for customer data activation.
- Manage a team of Audience Specialists to enhance customer intelligence.
- Utilise SQL and data platforms to analyse datasets and shape customer experiences.
Posted 20d ago
Marketing Automation Specialist (12-month Contract)
Carsales
Melbourne VIC 3004•Full time
~$80k - $100k(Estimated)
KEY POINTS WE FOUND
- Own the automated customer journeys that drive engagement, retention and membership.
- Develop lifecycle communications, including newsletters and long-form content.
- Track performance against business metrics and identify growth opportunities.