Product Manager- Commercial
- Drive category strategy across tyre brands for ANZ.
- Collaborate with Sales, Supply Chain, and Marketing for execution.
- Manage product lifecycle and pricing architecture.
- Drive category strategy across tyre brands, ranging and pricing for ANZ
- Partner with Sales, Supply Chain and Marketing on go-to-market execution
- 3-5 years category/commercial experience in commercial tyre distribution
About the Business
An independently owned ANZ tyre wholesaler with a portfolio of globally recognised brands, servicing on-highway and off-highway markets across dealer, fleet, retail, commercial, agricultural, industrial, and recreational channels. The business is focused on becoming ANZ's most valuable tyre and mobility partner through strong brand portfolios, disciplined category management, and differentiated service.
About the Role
You'll translate commercial strategy into category plans, ranging decisions, pricing architecture, and go-to-market execution driving market share, gross profit, availability, and customer value across Australia and New Zealand.
This role requires a sharp commercial mind, strong supplier relationships, and the ability to work cross-functionally with Sales, Supply Chain, Pricing, Marketing, and Finance.
Key Responsibilities:
Category Strategy & Range Management
- Own category strategies across all assigned product lines, defining brand and tier roles, range depth, and channel priorities
- Identify gaps, duplication, and underperforming SKUs; drive new product and private label opportunities
- Manage the full product lifecycle from business case through to rationalisation and exit
- Monitor sales, margin, availability, and inventory performance to continuously improve the portfolio
Pricing & Commercial Governance
- Recommend pricing architecture by brand, tier, and channel, informed by cost, competitor positioning, and margin targets
- Partner with Pricing and Data to review promotions, discount behaviour, and margin leakage
- Provide clear, data-led pricing recommendations in response to cost changes, FX movement, or competitive shifts
Market & Supplier Management
- Conduct ongoing market, competitor, and customer research to identify growth opportunities and inform category direction
- Build and maintain effective supplier relationships, supporting joint planning, range development, and launch execution
- Support sourcing discussions with performance data and commercial analysis
Go-to-Market & Cross-Functional Execution
- Collaborate with Marketing on launch plans, promotional activity, training content, and customer communications
- Equip Sales with clear product stories, application guidance, and competitive positioning
- Coordinate with Supply Chain, Finance, and Operations to ensure launches are feasible, stocked, and measured
AI & Data Capability
- Use AI and data tools responsibly to accelerate research, analysis, training content, and decision-making
- Validate all AI outputs against source data and commercial judgement before acting on them
About You
- 3–5 years in product, category, or commercial management — tyre, automotive, transport, agriculture, or industrial distribution experience preferred
- Strong knowledge of TBR, ATV, UTV, Trail Bike, Tubes, and/or Wheels (Rims) categories is essential.
- Commercially sharp with solid pricing, margin, and data analysis capability
- Advanced Excel; experience with Power BI, ERP, or BI tools advantageous
- Confident communicator and cross-functional collaborator
Reach out for more information and a confidential chat ***********************
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