Consumer Campaign Planner

What if you could help shape how Australians discover, understand and engage with health information?

A leading global pharmaceutical business is building a dedicated Consumer function within Marketing, creating an exciting opportunity for a digitally minded and highly organised Consumer Campaign Planner to help bring this new strategy to life.  The organisation is evolving how it connects with consumers, moving beyond traditional marketing to create more engaging, accessible and connected experiences across digital, social, education and patient support.

The Opportunity
Working closely with the Associate Director, Consumer Engagement, you will be at the heart of turning consumer strategy into integrated campaigns and experiences that genuinely connect with people.
You'll plan and orchestrate campaigns across the consumer journey, bringing together Brand, Product, Digital, Social, Medical, eHealth, Patient Support and external agency partners to ensure activity is connected, engaging and delivered to a high standard.

Your remit will include:

• Planning and delivering integrated consumer engagement and disease education campaigns.
• Developing channel and content plans across digital, social, media, owned channels and CRM.
• Supporting social media, influencer and Digital Opinion Leader programmes.
• Helping translate complex health and disease information into engaging, accessible consumer experiences.
• Working with Patient Support Programme teams to make consumer experiences more relevant and engaging.
• Managing agencies, timelines, budgets, approvals and campaign delivery.
• Using consumer insights and campaign data to continually optimise engagement and effectiveness.
• Exploring emerging opportunities across AI, search, digital and new consumer behaviours.

About you
You'll be a digitally savvy consumer marketer who loves making things happen.

You'll bring:

• 5–8 years' experience across consumer marketing, integrated marketing or brand management
• Strong experience planning and delivering multi-channel consumer campaigns.
• Digital and social expertise, with an understanding of content, influencers and consumer engagement.
• Excellent project management and stakeholder coordination skills.
• Experience managing agencies and multiple workstreams in a fast-paced environment.
• Strong attention to detail and an ability to navigate regulatory and compliance requirements.
• Pharmaceutical or healthcare experience is highly desirable, although some areas of broader FMCG will be considered - key will be your ability to operate in a highly regulated environment.

You're commercially aware, naturally curious and highly organised, someone who can take a strategic idea and turn it into great consumer experiences, delivered brilliantly.

Why this role?
This is an opportunity to join a business at an important point of growth and help build a new Consumer capability from the ground up.
You'll work across some of Australia's most important health conversations, helping connect education, digital, social, media, patient support and brand activity into a more cohesive consumer journey.

If you're passionate about digital, consumer engagement and turning strategy into action, lets talk. 

Feel free to reach out to Rachel Shermer on 0485858841 or rachels@sde.com.au.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you. Apply now