DIGITAL MARKETING SPECIALIST - PERFORMANCE

About

In this role, you’ll plan, execute, optimise and report on paid media activity across a diverse portfolio. You’ll lead full‑funnel performance strategy, technical implementation and continuous optimisation to drive qualified leads and commercial outcomes.

This is a permanent full‑time position with the flexibility to work remotely or from their Southport Head Office.

About the Company
This organisation is a long‑standing not‑for‑profit with more than 47 years of experience supporting communities across Australia. Operating across 100+ locations — and now expanding internationally — they deliver a wide range of services including employment programs, vocational training, apprenticeships, mentoring, specialist schools, inclusive employment initiatives and allied health.
Their purpose is clear: to make skills, education and employment accessible to every person, empowering individuals to create their own world of unbounded possibilities.
They are now seeking a Digital Marketing Specialist – Performance to elevate their paid media capability across multiple brands.
  
Key Responsibilities

• Manage and optimise paid campaigns across Google Ads (including Grants), Meta, LinkedIn, TikTok and Microsoft Ads
• Maintain strong control of CPL/CPA efficiency, bidding strategies, pacing and audience segmentation
• Develop full‑funnel paid media strategies including campaign plans, budget allocations and testing roadmaps
• Lead structured A/B testing across ad copy, creative, audiences and landing pages
• Build and maintain GA4 + GTM tracking to ensure accurate attribution, consistent UTMs and clean data
• Troubleshoot tracking issues and implement best‑practice measurement frameworks
• Create and maintain Looker Studio dashboards and deliver weekly insights and monthly executive reporting
• Analyse channel, audience and landing page performance to drive continuous optimisation
• Collaborate with Brand, Content, CRM and Web teams to align creative, messaging, automations and CRO initiatives
• Manage workflow and task visibility within Asana  

About You

• 5+ years of hands‑on performance media experience in multi‑brand or high‑volume environments
• Advanced proficiency in Google Ads and Meta, with experience across LinkedIn/TikTok Ads highly regarded
• Strong technical capability across GA4, GTM, attribution models, event tracking and integrations
• Experience building Looker Studio dashboards and turning data into actionable insights
• Proven success in CPL reduction, optimisation and scaling
• Strong ad copywriting skills and the ability to brief creative assets
• Excellent communication and stakeholder management skills
• Ability to manage multiple brands, competing priorities and tight deadlines
• Google Ads and Meta certifications (or willingness to obtain)
• Desirable: experience with CRM platforms, automation tools (Zapier/Make) and CRO methodologies

Benefits

• Paid Christmas shutdown (3 days of paid annual leave)
• Additional “My Day” of leave
• Competitive salary
• Paid parental leave
• Retail discounts
• Professional development and training
• Career progression and internal mobility
• Employee Assistance Program
• Flexible and hybrid work options
• Tools of the trade

  
Next Steps..

If you are interested in applying then click "APPLY NOW". For a discussion about the role, reach out to Jess at jess@justdigitalpeople.com.au

Recruitment for this role is commencing immediately.
This organisation is committed to the safety and wellbeing of children and vulnerable people, maintaining a culture of zero tolerance for abuse. Employment is subject to satisfactory screening, including criminal history and relevant working with children checks.