Marketing Specialist SGW02
- Liaise with management staff at OEMs to ensure compliance with brand marketing guidelines.
- Plan and develop advertising campaigns to support sales objectives for multiple brands.
- Manage the marketing budget and monitor performance of marketing initiatives.
Our client is a multi brand car dealership in Tweed Heads, serving the Tweed Heads, Gold Coast and Northern Rivers regions with better service, better deals and a better range across all their brands and genuine parts is looking for a Marketing Specialist for their dealership to meet the current future demands from the industry including implementation of brand marketing and meeting compliance.
Some of the key responsibilities, tasks and duties are to :
- Liaise directly with the key management staff at their OEMs/brands’ offices in Australia to ensure compliance with and implementation of brand marketing and advertising guidelines, across all vehicles, parts and service offerings;
- Ensure that the dealership meets its OEM franchise obligations whilst maximising customer communication and experience;
- Advise management and customers on advertising strategies and campaigns to reach target markets and promote brand awareness;
- Identify retail and fleet market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting all 4 brands cars, Utes, vans, as well as parts, accessories and servicing.
- Conduct surveys to identify potential customers interested in making purchases;
- Plan and develop advertising campaigns to support sales objectives for each of the 4 OEMs whilst ensuring that the OEM/brand standards and guidelines are followed;
- Monitor performance of marketing initiatives and take appropriate action as required;
- Manage the marketing budget and maximise outcomes;
- Research and implement an Electric Vehicle marketing and transition strategy;
- Research potential demand and market trends;
- Support business growth and development through appropriate marketing campaigns etc.
Skills / Experience / Required:
- A level of skill commensurate with a bachelor degree or higher qualification and at least two years of relevant post-qualification employment experience or at least five years of relevant employment experience.
- Strong understanding of digital marketing tools and platforms, including social media, email marketing and website management.
- Excellent communication skills, with the ability to craft compelling messaging for diverse audiences.
- Detail-oriented mindset with strong analytical skills to track and measure campaign performance.
The position is Full Time, $75,000-$100,000 year salary depending on the experience. Please submit your resume and cover letter to yas@skilledgw.com.au
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