Social Media & Paid Campaign Specialist
- Manage paid social campaigns across multiple platforms including Meta, TikTok, and YouTube.
- Oversee social media accounts and engage with online communities to drive brand presence.
- Create and publish engaging content for events and product launches.
Description
- Onsite 5 days a week, Somerton $75-$85K base
- Exciting global manufacturer
- Social Media Superstar! Manage multiple accounts!
About Snowy River Caravans
Join one of Australia and New Zealand’s fastest growing caravan manufacturers, Snowy River Caravans, as our new Social Media & Paid Campaign Specialist. Reporting to the Marketing Manager, you will be responsible for driving both performance marketing and social storytelling across our national and dealer networks.
This role is ideal for someone who is equal parts creative and analytical, bringing campaigns to life online while tracking every click, conversion, and comment. You will manage the balance between paid performance and community growth, ensuring our brand presence, ambassador stories, national campaigns and events reach the right audiences at the right time.
Key Responsibilities
- Paid Social Campaign Management
- Plan, launch and optimise paid social campaigns across Meta, TikTok and YouTube in collaboration with our media partner, Retain Media
- Manage and monitor advertising spend across OEM and dealer campaigns, ensuring budgets are effectively allocated, optimised and controlled against agreed objectives
- Monitor campaign performance, including audience targeting, creative effectiveness, lead generation and conversion performance, and proactively identify opportunities for improvement
- Conduct audience testing, creative performance analysis and A/B testing to continually improve campaign performance and ROI
- Work closely with our media agency to ensure campaigns are launched accurately, on time and aligned with the wider marketing calendar
- Deliver monthly paid campaign reports with clear insights, highlighting performance, budget utilisation, trends and recommendations. Social Media Management & Community
- Manage OEM and dealer social media accounts, ensuring national marketing campaigns, product launches, promotions and key brand activities are consistently represented across the network.
- Actively manage our online communities by responding to comments, messages and customer interactions while encouraging positive and engaging conversations
- Identify opportunities to turn social media engagement and enquiries into qualified leads and ensure they are directed to the appropriate sales or dealership teams
- Coordinate content from ambassadors, influencers and partners to ensure it aligns with the OEM social media calendar and wider marketing strategy.
- Stay across emerging social media trends, platform updates and content formats, proactively bringing new ideas and opportunities to the Marketing Team. Content & Event Activation
- Take an active role in creating engaging social content across events, product launches, photoshoots, dealership activations and other key brand activities
- Capture and publish behind the scenes content, short form video, interviews, stories and real time event coverage that brings the Snowy River brand to life
- Be comfortable and confident appearing on camera, whether presenting content, interviewing ambassadors, customers or partners, or creating engaging social first videos
- Confidently represent Snowy River Caravans at events, including MC duties, live presentations, interviews and audience engagement when required
- Proactively identify content opportunities at events rather than simply waiting for a content brief, turning what is happening around you into relevant and engaging social content. Analytics & Brand Voice
- Track and interpret paid and organic social media performance to identify growth opportunities across all channels
- Provide monthly paid and organic social media reporting with meaningful insights and actionable recommendations
- Contribute strategic insights that help shape future campaigns, content and social media direction
- Maintain a consistent, engaging and adventurous brand voice across every platform and customer touchpoint.
About You
- You have strong hands-on experience managing paid digital and social media campaigns, particularly through Meta Ads Manager, with experience across TikTok, YouTube or Google Ads highly regarded
- You understand more than just how to launch an ad. You are comfortable working with campaign budgets, audiences, leads, conversions, creative performance and ROI
- You are highly active in the social media space and naturally keep up with emerging trends, platforms, content styles and opportunities.
- You are a natural storyteller with an eye for content that people actually want to watch, share and engage with.
- You are confident in front of the camera and comfortable creating social content, conducting interviews and representing the brand publicly
- You are comfortable engaging with live audiences and taking on MC or presenting responsibilities at events when required
- You are proactive and full of ideas. You see content opportunities and act on them rather than waiting to be told what to create
- You can manage multiple campaigns, social accounts and budgets while collaborating effectively with agencies, creative teams, dealerships, ambassadors and internal stakeholders.
- You are both data driven and creative, equally comfortable analysing campaign performance and jumping in front of the camera to create content
- You are energetic, adaptable and excited by the opportunity to help grow a national brand through both paid performance and great social content.
Why Join Snowy River Caravans?
At Snowy River Caravans, you’ll join a team that values adventure and creating memorable experiences for our customers. This is a unique opportunity to shape our brand’s connection with our community, make a real impact on our growth, and bring our story to life. If you want a professional yet adventurous workplace where you can grow and make a difference, Snowy River Caravans is the place for you.
How to Apply
Ready to bring your social media expertise to an inspiring brand? Click “Apply Now” and submit your resume and a cover letter explaining why you’re excited about joining Snowy River Caravans as our Social Media Specialist.
Only applicants with full Australian working rights should apply.
No agencies please, we ‘ve got this one!
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