Marketing Specialist
- Research market trends and customer needs for wool quilts.
- Plan and coordinate marketing campaigns for product launches and promotions.
- Analyse campaign results and recommend improvements.
About Us
We are a wool quilt manufacturer producing wool-filled bedding products. We are seeking a Marketing Specialist to strengthen our brand, identify market opportunities and develop marketing campaigns that support demand for our products.
Working with management and our production and sales teams, you will communicate product features clearly and help connect our wool quilts with relevant consumer, retail and wholesale markets.
About the Role
The Marketing Specialist will research market trends and customer needs, advise on marketing strategies, and plan and coordinate campaigns for our wool quilt range. The role combines market analysis, product positioning, digital marketing and campaign performance reporting.
This is a full-time position suited to a marketing professional who can translate research into practical marketing initiatives and measurable results.
Key Responsibilities
• Research bedding market trends, customer preferences and competitor products, pricing and promotional activity to identify opportunities for wool quilts.• Analyse consumer, retail and wholesale market segments and recommend target audiences, product positioning and marketing priorities.• Advise management on marketing plans, pricing, distribution channels and promotional strategies based on market research and business objectives.• Plan and coordinate marketing campaigns for product launches, seasonal promotions and ongoing brand awareness, including timelines and budgets.• Develop product messaging and marketing briefs that explain wool quilt features, materials, care requirements and customer benefits accurately.• Coordinate website content, search marketing, social media, email campaigns and online advertising to reach target audiences.• Work with internal teams and external suppliers to produce product photography, catalogues, packaging copy and promotional materials.• Support retail and wholesale marketing through product information, presentations and promotional campaigns tailored to each channel.• Monitor campaign results, website traffic, enquiries and conversions; report on performance and recommend improvements to marketing expenditure.• Gather customer and distributor feedback to inform product development, brand positioning and future marketing activities.
Skills and Experience
The successful applicant will ideally have:
• A relevant qualification in Marketing, Business, Communications or a related discipline.• Demonstrated experience in market research, marketing strategy and campaign planning and delivery.• Experience with digital marketing channels, including website content, social media, email marketing and online advertising.• The ability to analyse market data and campaign results and turn findings into practical recommendations.• Strong written communication skills, including the ability to develop clear product messaging and marketing briefs.• Good organisational skills and the ability to manage competing priorities, budgets and deadlines.• The ability to work independently and collaborate with management, production teams, sales teams and external suppliers.• Experience in manufacturing, bedding, homewares, textiles or consumer products will be highly regarded.• Experience with retail, wholesale or e-commerce marketing will be advantageous.
What We Offer
• Full-time ongoing employment.• Opportunity to shape marketing strategies for a wool quilt manufacturer.• A varied role covering market research, product marketing, digital campaigns and brand development.• Collaboration with management, production and sales teams to bring product knowledge into marketing activities.
How to Apply
Please submit your resume and a cover letter outlining your relevant marketing experience. Where available, include examples of campaigns you have managed and the results achieved.
Your application should demonstrate your ability to research markets, develop marketing strategies and deliver campaigns relevant to our wool quilt products.
Only shortlisted applicants will be contacted.
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