MARKETING MANAGER | CONTENT, DIGITAL & BRAND

Gough Recruitment AU · Perth CBD & Inner Suburbs WA · Full time
Posted 12d ago

MARKETING MANAGER | CONTENT, DIGITAL & BRAND

KEY POINTS WE FOUND
  • Own the marketing function across two established brands in WA and VIC.
  • Develop and execute marketing and content calendars, creating engaging content across various platforms.
  • Drive the internal marketing function, managing campaigns, SEO, and digital strategies.

  • $80K-$100K + super | West Perth | Flexible start times
  • Own the marketing function across two established WA & VIC brands
  • Content, socials, digital, brand, websites and campaigns all under one roof

Love marketing strategy but still actually want to do the marketing?

This is a newly created opportunity for a genuine marketing all-rounder to take ownership of the day-to-day marketing function across two established property businesses in WA and Victoria.

You’ll have the autonomy to bring ideas to the table, shape the brands and improve how they show up online, without being stuck waiting for five layers of approval to get something live.

This one needs someone who can think strategically, create great content and then roll up their sleeves and make it happen.

WHAT’S IN IT FOR YOU

  • City fringe/western suburbs location 
  • Flexible start times between 7:30am and 9:30am
  • One WFH day per week after probation
  • Newly created role with genuine ownership and autonomy
  • Work across two established brands and two markets
  • Quarterly travel to Victoria
  • Variety across brand, content, social, digital and campaign marketing
  • Access to an experienced external marketing consultant when specialist support is needed
  • The opportunity to build the internal marketing function rather than inherit a rigid playbook

THE POSITION

You’ll take responsibility for marketing across both the WA and Victorian businesses, creating greater consistency, personality and momentum across their brands.

Your remit will include:

  • Developing and executing marketing and content calendars
  • Creating engaging content across Instagram, TikTok, LinkedIn and Facebook
  • Building a stronger personality and human element into both brands
  • Producing educational, informative and personality-led content
  • Managing brand collateral, documents and marketing materials
  • Supporting new business proposals and presentations
  • Managing website updates and content
  • Working within WordPress and other website CMS platforms
  • Coordinating SEO, blogs and website strategy
  • Managing Google Ads and digital campaigns
  • Managing Meta advertising and social campaigns
  • Coordinating Mailchimp newsletters and database marketing
  • Supporting the future development of YouTube content
  • Working with external specialists when additional expertise is required

This is not a role where everything gets outsourced and you simply manage the suppliers.

You’ll be the person driving the marketing function internally and getting things out the door.

SKILLS & EXPERIENCE

We’re looking for someone with a strong generalist marketing background who is confident working autonomously and taking ownership.

You’ll ideally bring:

  • Broad experience across marketing, content and digital
  • Strong social media knowledge, particularly Instagram and TikTok
  • Confidence creating content rather than simply briefing others
  • Website management experience, ideally including WordPress
  • A working understanding of SEO and Google Ads
  • Experience across Meta platforms and paid social
  • Mailchimp or similar email marketing experience
  • Strong written communication and an eye for brand consistency
  • Commercial thinking alongside strong creative instincts
  • The ability to take an idea from concept through to execution

Property, real estate or strata experience would be advantageous, but it is not essential.

Breadth of marketing experience, initiative and the ability to get things done will matter far more.

ABOUT THE COMPANY
You’ll be working across two established property businesses operating in WA and Victoria, with approximately 30 team members across the two offices and a broader workforce of around 60 including offshore support.

The businesses are looking to bring more of their marketing capability in-house, create stronger consistency across their brands and build a more engaging digital presence.

There is already external marketing support available, but this role will become the internal driver behind the brands.

HOW TO APPLY
If you’re a marketing all-rounder who likes having ownership, variety and the freedom to turn good ideas into actual campaigns, I’d love to hear from you.

Call Chelsea Lansdown at GOUGH RECRUITMENT on 0473 661 693 for a confidential chat, or hit APPLY NOW.

All applications to Gough Recruitment remain confidential and will not be discussed with anyone outside of Gough Recruitment without your consent.

Consultant

clansdown@goughrecruitment.com.au

Reference number: 4077676
Profession:Real EstateSALES & MARKETING COORDINATOR

Company: Gough Recruitment AU
Date posted: 21st Sep, 2026

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Skills

0 of 19 matched
Autonomous workingBrand developmentCampaign managementContent calendarsContent creationContent managementContent productionContent strategyCreativeDigital campaignsGoogle adsMailchimpMeta advertisingProperty/real estate experienceSearch engine optimizationSocial media marketingStrategic thinkingWebsite managementWordpress

Perks & benefits

0 of 3 matched
Flexible start timesOne wfh day per week after probationQuarterly travel to victoria

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MARKETING MANAGER | CONTENT, DIGITAL & BRAND | Gough Recruitment AU | The Shout