Paid Social Media & Influencer Marketing Specialist

At Bed Bath N’ Table, we create homes people love — and that starts with connecting customers to inspiring products and content.

We’re seeking an experienced Paid Social Media & Influencer Marketing Specialist to join our Marketing team and take end-to-end ownership of paid social advertising and influencer marketing. This newly created role combines commercial performance, creative testing and creator partnerships to drive reach, qualified traffic, sales and return on investment.

• ABOUT THE ROLE

  This is an opportunity for an experienced Paid Social Media Marketing professional to take ownership of a social media channel within one of Australia's most recognised retail brands. 

  As part of an in-house marketing team you’ll work closely with other Marketing, Content and Ecommerce specialists to develop, execute and optimise paid social media and influencer marketing strategies aligned with the retail calendar, marketing plan and broader social strategy.

  This exciting role suits an experienced Paid Social Media Marketer who is comfortable owning channel strategy as well as hands-on campaign execution.

  The role is responsible for strategy and performance to deliver measurable outcomes across Meta, TikTok and Pinterest.  The role suits a results focused performance marketer with data-driven mindset who is confident optimising metrics such as ROAS, CAC and revenue targets.

  Alongside paid social ownership, you’ll lead influencer partnerships that build brand reach, produce effective content and contribute to customer growth and sales.

  WHAT YOU’LL BE DOING

  Paid Social Strategy & Performance

  • Own paid social strategy, execution and optimisation across Meta, Pinterest and TikTok, delivering against agreed targets including ROAS, Revenue, customer acquisition (CAC) .
  • Manage media budgets, forecasts and daily pacing, allocating investment to maximise returns and support trading priorities.
  • Manage campaign structures, Commerce Manager, product feeds and product sets, coordinating tracking requirements to support accurate advertising and reliable measurement.

  Creative Development & Testing

  • Drive structured testing across audiences, creative, bidding and placements to improve performance and identify opportunities to scale.
  • Brief and evaluate social-first creative, translating performance insights into clear direction for new assets, messaging and variants.

  Influencer & Creator Partnerships

  • Lead annual influencer planning and campaign delivery, including agency briefs, creator selection, negotiations, content approvals and paid amplification.

  Commercial Analysis & Reporting

  • Analyse campaign and audience data to uncover insights and improve results, revenue and overall marketing efficiency.
  • Evaluate influencer and creator activity against clear objectives, including qualified traffic, conversions, attributable sales and creator content performance.
  • Deliver weekly reporting that explains commercial results, key learnings and recommended actions, accounting for attribution limitations.

  Collaboration & Channel Expertise

  • Partner with internal teams, agencies and creators to align activity with product priorities, promotions, the retail calendar and broader marketing objectives.
  • Act as the paid social and influencer subject matter expert, translating platform updates and trends to identify new opportunities to grow channel and commercial performance.

  YOU’LL BRING:

  • Four or more years’ experience across paid social and influencer marketing, ideally within retail or ecommerce.
  • Proven ability to own strategy, campaigns and budgets across Meta, Pinterest and TikTok, delivering measurable revenue growth, customer acquisition and campaign efficiency.
  • Strong analytical skills, using Google Analytics, platform reporting and metrics such as ROAS, CAC, MER and customer lifetime value to guide decisions, with a sound understanding of attribution.
  • End-to-end influencer and UGC experience, including creator selection, agency management, negotiations, contracts, usage rights and paid amplification.
  • Experience briefing and testing social-first creative, supported by strong knowledge of ad managers, commerce tools and product feeds.
  • An organised, commercially minded approach, with the confidence to work autonomously, influence stakeholders and manage competing retail priorities.

  WHY JOIN US

  • Take ownership of paid social and influencer strategy in a newly created role.
  • Make a measurable contribution to customer acquisition, sales and marketing efficiency.
  • Influence creative direction, creator partnerships and media investment.
  • Work with a high performing in-house marketing team.

  This role could suit an agency professional ready to move in-house, or a retail marketer seeking broader ownership of paid social and influencer performance.

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