Boutique Leader- DFO Brisbane

Role Purpose

The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, strong commercial results and a positive, values-led team culture.
This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.

Living the SHEIKE Values
At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

• Seeks to understand performance drivers behind results, not just the outcomes
• Actively learns from customer feedback, data and team insights
• Embraces coaching, feedback and continuous improvement

Spark Connection

• Builds genuine relationships with customers and team members
• Creates a welcoming, inclusive and emotionally intelligent environment
• Leads with empathy, clarity and open communication

Shape Tomorrow

• Takes ownership of Boutique performance and future growth
• Leads change with confidence and optimism
• Balances creativity with commercial discipline

Key Responsibilities

Customer Experience & Service Leadership

• Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
• Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale
• Lead by example in styling, product knowledge and service behaviours
• Actively role model SHEIKE’s styling and selling standards on the floor

Commercial Performance & Results
Accountable for delivering Boutique performance across key metrics including:

• Sales
• Conversion
• Average Transaction Value (ATV)
• Items Per Sale (IPS)
• SHEIKE Society sign-ups & engagement

This includes:

• Understanding daily, weekly and monthly performance trends
• Translating insights into clear actions for the team
• Driving focus on conversion as a key controllable
• Coaching team members to improve confidence, capability and results

Team Leadership & Development

• Recruit, onboard and develop a high-performing Boutique team
• Coach and performance-manage team members in line with SHEIKE expectations
• Foster a culture of accountability, recognition and continuous feedback
• Create a clear role clarity, standards and expectations for all team members
• Support team wellbeing through effective rostering and workload management

Wages & Rostering

• Manage Boutique wages within budget
• Create effective rosters that align to traffic patterns, conversion opportunities and customer demand
• Balance cost control with service excellence
• Ensure compliance with all award, payroll and rostering requirements

Stock Integrity & Loss Prevention

• Maintain high standards of stock accuracy and integrity
• Proactively manage shrinkage through strong processes and team accountability
• Ensure all stock movements, transfers and deliveries are actioned accurately
• Lead by example in adherence to loss prevention standards and procedures

Visual & Operational Excellence

• Ensure visual standards reflect SHEIKE brand guidelines and VM direction
• Maintain a clean, organised and safe store environment at all times
• Ensure fitting rooms, back of house and customer areas are consistently presented
• Execute promotions, campaigns and sale activity accurately and on time

What Success Looks Like
A Successful Boutique Leader

• Leads a confident, engaged and customer-obsessed team
• Delivers consistent results across all key commercial metrics
• Creates a Boutique that customers love returning to
• Is trusted by their Area Boutique Leader as a strong, reliable and values-aligned leader
• Balances people leadership with commercial discipline

Key Capabilities & Skills

• Proven retail leadership experience in a customer-focused environment
• Strong commercial acumen with the ability to interpret and act on data
• A confident coach with the ability to develop capability in others
• High emotional intelligence and communication skills
• Strong organisational and operational execution skills