Content Creator
- Develop and execute TikTok content strategy for a womenswear brand.
- Create engaging and authentic content that reflects the brand''s identity.
- Collaborate with Creative and Brand teams to translate campaigns into TikTok culture.
Brand Story
This noted womenswear brand is a leader in the Australian fashion landscape. Its pieces are luxurious and fashion-forward, and its collections balance contemporary design intelligence with timeless construction.
Role Overview
UMENCO is recruiting a Content Creator for a contemporary womenswear brand who are a leader in the Australian fashion landscape.
This role offers the opportunity to build and grow the brand’s presence on TikTok through consistent, platform-first content that feels authentic, engaging and distinctively reflective of the brand. The Content Creator will develop and evolve the brand’s TikTok strategy, establishing clear content pillars, formats and recurring series that build audience engagement, strengthen brand awareness and support commercial objectives.
The Content Creator will take ownership of the content process from ideation through to execution, independently planning, shooting, editing and delivering TikTok-first content at pace. With a strong eye for fashion, styling and visual storytelling, the successful talent will confidently bring products, styling ideas and brand stories to life both behind and in front of the camera, creating content that feels natural to the platform while remaining considered and aligned with the brand.
Working closely with the Creative and Brand teams, the Content Creator will translate campaigns, shoots, activations and broader brand narratives into compelling TikTok culture, emerging formats and relevant trends, identifying opportunities to engage the brand’s community while balancing the platform’s authentic, lo-fi nature with the brand’s visual identity and commercial priorities.
The successful talent will be a highly creative and digitally fluent content creator with a strong understanding of TikTok and demonstrate experience driving engagements and follower growth. The Content Creator will be confident shooting and editing short-form video independently, comfortable moving quickly from concept to execution and bring a strong fashion and styling sensibility. The Content Creator will bring curiosity, initiative and a genuine understanding of what makes content resonate on TikTok.
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